Shop The Floor Advanstar

Advanstar communications shop the floor digital showroom for buyers and sellers received a major boost recently when the company partnered with balluun a social business to business technology provider.

Shop the floor advanstar.

This trade show companion gives buyers the chance to discover new brands and preview collections before during and after coterie. Shop coterie on the go with shop the floor advanstar s digital platform for buyers and sellers. Shop the floor will become a brand s online showroom to be accessed by credentialed retailers. Its largest shows are the semiannual magic market week and licensing international expo.

The combination of balluun and shop the floor now seamlessly integrates trade shows digital showrooms and b to b communication and commerce. While enk and advanstar communications will continue to be operated separately enk customers will have access to advanstar global s new shop the floor digital solution slated to launch in early 2013. Ubm advanstar is a multinational media company headquartered in london united kingdom. Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days.

With the initial launch of shop the floor in the fashion industry in february 2013 advanstar began the process of extending its leading trade shows digitally. Advanstar produces more than 50 trade shows and 100 other conferences and events.